Segmentation allows you to create targeted groups of users and link them to specific discounts, pricing, or booking rules.
1. Create a segment
Go to the Segmentation section and click “Create segment”.
You will see a setup form like in the screenshot.
2. Basic information
Name*
Give your segment a clear name.
Examples:
- Padel Members
- League Players
- Corporate Clients
Description
Optional, but recommended.
Explain what this segment is for.
Example: Players who are part of the weekly padel competition
Image
Upload an image to visually represent the segment (optional).
Useful if segments are shown in the front-end or app.
3. Link a discount
Voucher*
Select the discount (voucher) you created earlier.
👉 This is the key connection:
- The segment determines WHO gets access
- The discount determines WHAT benefit they receive
💡 Example:
- Segment: Padel Members
- Voucher: MEMBER20 (20% discount)
4. Booking behavior
Book days in advance
Limit how far in advance users in this segment can book.
Examples:
- 7 days → standard users
- 14 days → premium members
5. Pricing model
Charge*
Choose how users are charged:
- One-off → Single payment (e.g. event or temporary access)
- Monthly (recurring) → Subscription-style access
Price*
Set the price for joining this segment.
Examples:
- €0 → Free segment (e.g. promo group)
- €10/month → Membership
- €25 → Tournament entry
6. Validity period
Start date*
When the segment becomes active.
End date*
When the segment expires.
💡 Useful for:
- Seasonal memberships
- Events or tournaments
7. Visibility
Visible
- Yes → Users can see and join this segment
- No → Hidden (only assign manually or via admin)
8. Final step
Click “Create segment” to save.
Here we also have a video you can watch:
How segmentation works with discounts
Segmentation is most powerful when combined with discounts.
Example flow
- Create a discount:
- Code:
PADEL20 - 20% off padel bookings
- Code:
- Create a segment:
- Name: Padel Members
- Link voucher:
PADEL20
- Result:
- Only users in the Padel Members segment can use the discount
Padel-specific use cases
Membership discount
- Segment: Padel Members
- Monthly fee: €15
- Benefit: 20% discount on bookings
Tournament access
- Segment: Tournament Players
- One-off fee: €25
- Benefit: Discount or exclusive booking access
Corporate group
- Segment: Company League
- Visible: No (invite-only)
- Benefit: Special pricing or fixed discount
Off-Peak players
- Segment: Off-Peak Members
- Benefit: Discounts for weekday daytime bookings
Best practices
- Use clear naming for easy management
- Always link the correct voucher to the segment
- Combine with booking limits for premium tiers
- Use visibility settings for private vs public segments
- Test the full flow: segment → discount → booking